If you've spent any time exploring Japanese pop culture, then chances are good that you've experienced Kawaii. The Japanese word "Kawaii" (かわいい) roughly translates to mean "cute", but the true implications of the word are much, much deeper. Regardless, Kawaii is very much in fashion, and an entire culture of cuteness has been created. Come immerse yourself in the world of Kawaii and see just how deep the rabbit hole goes.
